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Digital Marketing
How To Speak the Language of Your Top SEO Stakeholders
So step one to communicating really effectively with your senior SEO stakeholders is identifying the outcomes that matter to them.…
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Digital Marketing
Local SEO ‘Best Practices’ Aren’t Universal: Yext Study
A new Yext analysis of 8.7 million Google search results suggests many common local SEO tactics don’t perform the same…
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Digital Marketing
Search Engine Trends 2025: How Will Search Evolve?
If you’re not paying attention to search trends, you’re already falling behind. And in 2025, falling behind means losing visibility,…
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Digital Marketing
How I Created an SEO Strategy That Increased a Client’s Search Visibility by 375%
If two pages rank (home page and careers page) but serve different purposes, that’s fine, but if there’s overlap, you…
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Digital Marketing
Google Gemini Adds Personalization From Past Chats
Google is rolling out updates to the Gemini app that personalize responses using past conversations and add new privacy controls,…
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Digital Marketing
Future Proof Your ASO Strategy
The rules of app store optimization (ASO) are changing. What was once a tactical discipline focused on rankings and keywords…
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Digital Marketing
How to Speed up Content With AI
Point two is citations. These pieces of content are still getting cited in AI Overviews or in ChatGPT. They still…
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Digital Marketing
Google Is Testing An AI-Powered Finance Page
Google announced that they’re testing a new AI-powered Google Finance tool. The new tool enables users to ask natural language…
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Digital Marketing
Digital Marketing News Roundup – July 2025
Another month, another avalanche of platform updates and game-changing industry developments. Not all the updates will move the needle for…
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Digital Marketing
![5 Overlooked BOFU Formats That Convert [Free Checklists & Frameworks]](https://freojob.com/wp-content/uploads/2025/08/5-Overlooked-BOFU-Formats-That-Convert-OG-Image-390x220.png)
5 Overlooked BOFU Formats That Convert [Free Checklists & Frameworks]
Step 1: Understand your buyer’s intent and awareness level Before deciding which content formats to create, consider: The stakeholder’s role…
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