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Digital Marketing
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How To Automate Your BoFu Strategy With AI [Free Prompts, Templates & Workflows]
When Teal brought me in, their bottom-of-funnel content was barely moving the needle. Blog posts weren’t driving demos, and there…
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Digital Marketing
Google Search Console Adds Achievements Report To Track Milestones
Google adds an Achievements report in Search Console so you can track click-based milestones, see in-progress goals, and jump to…
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Digital Marketing
GEO vs SEO: Understanding the Differences
If you have been working in digital marketing, you already know how much hinges on showing up in search. For…
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Digital Marketing
Create High-Impact Content Using Backward Design — Whiteboard Friday
So now you’re like, “Okay, but Purna, how do I measure it all?” It’s not that hard. What I’ve really…
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Digital Marketing
3 Different Ways To Do Bulk Updates On WordPress
One of the strengths of WordPress is its extensibility. You can run everything from e-shops and booking systems to massive…
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Digital Marketing
Preparing for the Future of AI Shopping Assistants in Search
“What’s the best water bottle for hiking in hot weather?” Once upon a time, this was a question you’d ask…
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Digital Marketing
Will The Anti-Monopoly Ruling Crack Open Google’s Data?
It’s worth repeating — I am not a lawyer. Personally, I believe that Judge Mehta and his team were technically…
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Digital Marketing
Google Gemini Adds Audio File Uploads After Being Top User Request
Google’s Gemini app now accepts audio file uploads, answering what the company acknowledges was its most requested feature. For marketers…
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Digital Marketing
Large Language Model SEO (LLM SEO)
Google is no longer the only place people search. Millions now bypass search engines entirely and turn to large language…
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Digital Marketing
How to Resolve Duplicate Content
So first off, what is duplicate content? Essentially, duplicate content is content that appears in more than one place on…
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