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Digital Marketing
The Future of AI in Search | Whiteboard Friday Revisited With Britney Muller
Five years after this video was created, the idea that machine learning might be “far outside the scope of your…
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Digital Marketing
How to Use Ubersuggest’s AI Platform to Get Named, Cited, and Chosen
Search didn’t disappear. It split. There are links (traditional SEO) and there are answers (Google AI Overviews, Bing Copilot, Perplexity,…
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Digital Marketing
How To Automate Your BoFu Strategy With AI [Free Prompts, Templates & Workflows]
When Teal brought me in, their bottom-of-funnel content was barely moving the needle. Blog posts weren’t driving demos, and there…
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Digital Marketing
Google Search Console Adds Achievements Report To Track Milestones
Google adds an Achievements report in Search Console so you can track click-based milestones, see in-progress goals, and jump to…
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Digital Marketing
GEO vs SEO: Understanding the Differences
If you have been working in digital marketing, you already know how much hinges on showing up in search. For…
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Digital Marketing
Create High-Impact Content Using Backward Design — Whiteboard Friday
So now you’re like, “Okay, but Purna, how do I measure it all?” It’s not that hard. What I’ve really…
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Digital Marketing
3 Different Ways To Do Bulk Updates On WordPress
One of the strengths of WordPress is its extensibility. You can run everything from e-shops and booking systems to massive…
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Digital Marketing
Preparing for the Future of AI Shopping Assistants in Search
“What’s the best water bottle for hiking in hot weather?” Once upon a time, this was a question you’d ask…
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Digital Marketing
Will The Anti-Monopoly Ruling Crack Open Google’s Data?
It’s worth repeating — I am not a lawyer. Personally, I believe that Judge Mehta and his team were technically…
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